eCornell’s strategic use of language

eCornell primarily uses formal and professional language.

The content is typically clear, concise, and informative, aimed at a target audience of professionals seeking to advance their careers.

While MOOCs like Udemy focus on accessibility and affordability, eCornell talks about academic rigor, elite status, and career-focused programs.

• “Cornell faculty” not “instructors”

• “Earn an online certificate” not “Buy individual courses”

• “Discussions” not “Q&A sections”

Rather than positioning itself as a MOOC, eCornell walks and quacks like an elite institution, leaning into the legacy provided by the brick and mortar university.