University of Florida Social Media
The University of Florida offers a master’s degree in social media management, and as an organization, are walking the walk, using platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube to run innovative campaigns to strengthen its brand and enhance its visibility.
The University also encourages its faculty to comment on its posts and make vibrant and respectful connections with people around the world. There are many benefits of using social media marketing in higher education, for example:
Social media marketing enables higher education institutes to frequently interact with target audience, which leads to brand loyalty
It provides an effective way to approach students who live far and wide
Social media marketing offers a higher education institute with valuable customer information through analyzing likes, shares and comments
Higher education institutions may post about their new courses and educational programs, which can help increase enrollments
Social media marketing enables higher education institutions to deal with and resolve any customer service issues as and when they arise