Woodbury University Branding
Woodbury University, one of Southern California’s oldest educational institutions, undertook a significant marketing transformation to thrive in a more competitive environment. The university’s team crafted a unified branding strategy that leveraged social media, mobile optimization, and targeted outbound marketing, grounded in data analysis. This initiative led to remarkable results, including a 4,000% increase in website traffic and more than doubling campus tours.
Working with Marketing Sherpa, Woodbury pursued an aggressive and strategic marketing to stand out. The university implemented a five-step plan:
Clarify Value Proposition: Collaborated with a branding agency and gathered feedback from over 500 community members to define a cohesive brand identity.
Embrace Analytics: Introduced Google Analytics to track and optimize website performance.
Redesign Website: Focused on mobile accessibility and ease of navigation, integrating social media and student blogs to engage prospective students.
Coordinate Social Media: Consolidated fragmented social media efforts and leveraged student ambassadors for authentic engagement.
Targeted Outbound Marketing: Utilized platforms like Pandora to reach specific demographics effectively.
The comprehensive strategy led to significant achievements:
Increased Facebook followers to over 76,000.
Boosted Instagram followers to nearly 5,000.
New website visitors grew from 15,000 to over 37,000.
Tour page visits surged by 4,000%, doubling the number of monthly tours.
Woodbury University’s marketing overhaul not only increased visibility and engagement but also demonstrated the power of a strategic, data-driven approach in higher education marketing.