University of California Videos
Increased visibility: Platforms like Instagram and TikTok have huge user bases, with YouTube boasting 2.49 billion monthly active users, making them ideal for reaching a large, diverse audience. Posting videos on these platforms increases the university's visibility among prospective students who spend significant time on social media.
Discussing current events to increase engagement: Talking about current events, such as campus protests, as well as jumping on popular trends, can help the University of California get in front of a new audience without paying for ads.
Authenticity: Short-form videos often feature real students and authentic campus experiences, providing a genuine look at university life. This authenticity helps build trust and relatability, making prospective students more likely to envision themselves at the university.
Concise information: Many of these videos are designed to convey specialized information quickly, which is perfect for the fast-paced consumption habits of modern students. Short videos can be particularly effective at capturing attention, which is essential for engaging today’s students when they are being bombarded by messages from your competitors.
Versatility: The format of short-form vary in style and content, allowing the university to use them for various purposes such as virtual tours, event promotions, and answering frequently asked questions. This versatility makes it easier to address different aspects of student life and campus offerings in a dynamic and engaging way.