University of Phoenix Display Ad
Logo placement: By having the student gaze up towards the logo and organization name, the ad strategically directs the viewer's attention to these important elements. This can help enhance brand recognition and credibility, reinforcing the institution's authority in the field of online education.
Imagery depicts a positive student experience: The image of a smiling student using a laptop creates a positive association with the University of Phoenix online programs. This could implicitly convey that the programs are flexible and can fit into a busy lifestyle, allowing students to learn and feel happy about their decision.
Addresses financial concerns: The ad copy directly addresses two major pain points for potential students—rising college costs and FAFSA uncertainty—with the message, “Locked-in tuition: In a world of rising costs, you can count on fixed, affordable tuition for your program.” This messaging could resonate with individuals who are budget-conscious and seeking stability in their educational investment.