Everything you need to know to click through
Transparency: Highlighting the cost ($25,000) is a big win. Many online degree programs can be confusing when it comes to pricing, so upfront clarity may be attractive to prospective students.
Credibility: Mentioning Boston University is “top-ranking” leverages the school's reputation and adds prestige to the program.
Strategic link placement: Separating “Program Cost” and “Admission Requirements” from the other links shows an understanding of user intent. Users with a strong initial interest are more likely to click on those specific links for details, and will be taken to a program page that has more information and avenues of exploration available than the landing page.