Clarity = credibility

1. Clear headline: The headline “Study Business Administration” clearly communicates the ad's purpose.

2. Strong credibility: Mentioning the “top-ranked W. P. Carey School of Business” adds credibility and helps attract students who are looking for a reputable program.

3. Brand awareness strategy: The image shows a youthful, happy student dressed in ASU regalia. This, combined with the logo and border, emphasizes the underlying message that ASU Online is accessible and can improve your prospects.