Northern Arizona University SEO

Northern Arizona University’s website is worth keeping an eye on. It recently worked on SEO, creating high-quality content and utilizing relevant keywords to enhance its website’s visibility.

The strategy—outlined on GeoffLambeth.com—is based on using organic search to enroll and retain students according to the university’ comprehensive strategic plans. The work focused on the following areas:

• Optimizing Program Pages—Optimizing degree pages is a priority, focusing on aligning content with search intent and implementing effective linking strategies.

• Blog—Publishing regular blog posts to build content hubs and capture niche search queries, establishing subject matter expertise.

• SEO Education—Regular SEO office hours and surveys to promote best practices across the university.

• UX Collaboration—Working with UX experts to align search intent with on-site behavior and improve user experience metrics.

The primary benefits of using SEO in higher education include:

• The ability to rank higher in search results

• Ranking on the first page of search results, boosting the credibility of NAU

• Improving overall accessibility and online presence of NAU

• Enhancing the perceived value of NAU in the eyes of prospective students and their parents

NAU’s comprehensive SEO strategy emphasizes education, integration, and innovation to enhance visibility and attract prospective students, driving recruitment and retention efforts.