University at Albany Centralized Content Strategy

According to the Vice President of Communications and Marketing at the University at Albany, Joe Brennan, a primary challenge faced by higher education institutions is that budgets are decentralized and spread between departments. Using a centralized marketing strategy can provides a solution to this problem. There are many advantages to using this particular marketing strategy. For instance:

• Using just one place to perform all activities helps a higher education institute to easily control all the marketing efforts and deliver them on time

• This strategy enables the marketing team to effectively manage its marketing budget

• It allows marketers to use a more unified branding approach, enabling them to take responsibility and ownership of marketing efforts and initiatives

• It enables the marketing team to keep track of every communication with the students or their parents

• A centralized marketing strategy is cost-effective for the colleges and universities