Purdue Global Display Ad
Strong message: This ad references Purdue Global’s brand campaign, “Start Your Comeback” by asking the viewer to “come back” and earn their bachelor’s degree. It’s undeniably catchy and encourages action. Maintaining consistent language across different ads is also generally seen as a good move for building brand recognition.
Leveraging the power of numbers: The use of “up to 75%” makes the offer feel more tangible. By avoiding a range—such as 50-75%—the largest percentage is the only one that has the opportunity to resonate in the viewer’s mind.
Concise communication: “Bachelor’s” versus “bachelor’s degree” makes the message more concise without impacting clarity, and seems to play into the ad’s familiar tone.
Nostalgic by design: The black and white photo and the subtle highlighting under “bachelor’s” adds a touch of nostalgia, reminiscent of yearbooks and note-taking during class. This enhances the ad’s strong emotional drivers of hope and accomplishment.
Real student representation: Featuring Amy, a real Purdue Global student, adds authenticity and relatability you can’t get with stock images. The viewer sees an idealized version of self, one that feels within reach.
Source: Quora