A mammoth homepage with clear marketing goals
Immediate personalization with dual top navbars: With an impressive monthly visitor count of around 40 million, Study.com strategically employs a top navigation bar to steer users towards the webpages that are tailored to their roles and/or aspirations: “for Teachers”, “for Schools”, “for Working Scholars”, and “for College Credit”. Acting as a secondary layer of navigation, essential sections like “Plans” and “Subjects” are surfaced to allow visitors swift access to the most relevant information.
Messaging alignment: Study.com understands the concerns of its audience, addressing not only their academic interests but also the predominant fear that students hold in the online learning world: loss of motivation. The key message, “Learn faster. Stay motivated. Study smarter.,” is echoed in the copy that describes the platform’s learning management system, “What makes our learning platform different.” This consistent messaging fosters familiarity and rapport with users.
Robust call-to-action integration: Placing user convenience at the forefront, Study.com gives prominent visibility to the essential CTAs, “Log In” and “Sign Up”. The “Create an account” prompt, underneath the header image, matches the platform's objective of personalized engagement. By prompting users to self-identify as students, teachers, parents, or tutors, Study.com is able to send out tailored communications to speak to their different needs. Additionally, the strategically placed CTAs as users scroll provide multiple entry points into the site, which encourage engagement and exploration.