Application as trust builder

1. Application as trust builder: Springboard’s application captures information in incremental steps, beginning with just an email address. This process helps build trust with the student and creates a sense of investment, making application completion more likely. Bonus: the email capture allows for personalized follow-up communications.

2. Design-driven persuasion: The top module in particular is a masterclass in combining copywriting with design to encourage action. The captivating headline, "Become a cybersecurity analyst in 6 months," is paired with a visually engaging bulleted list featuring icons and brand colors. The bright sign-up box, strategically positioned on the right, follows the natural F-shaped reading pattern.

3. Competitive matrix highlighting value: Springboard positions itself as the most comprehensive choice, offering all the listed features at a competitive price.

4. Strong social proof: Including student testimonials with specific job titles adds significant credibility and social validation.

5. CTAs for every journey stage: Three strategically placed CTAs in the top navbar cater to different user needs and stages in their decision-making process. "Call Us" and "Request Syllabus" offer opportunities to nurture leads not yet ready to apply,