Paid social and search boosts clearing applications

In 2017, the University of Kent aimed to increase clearing applications by 10%, through their partnership with Arke Agency to improve their paid social and search campaigns. The campaigns led to 40% more clicks and 165% more impressions on the university website, which ultimately helped the university exceed their 10%+ application goal and hit their enrollment target.

The strategy:

• Arke used 14 individual search campaigns with varying budgets that reflected the individual places that needed to be filled

• A brand awareness campaign and clearing-focused campaign ran alongside the specific campaign to help Kent compete with other institutions during this highly competitive time

Why it makes sense:

• Advertising through social media with pay-per-click (PPC) is a great option for a lesser known institution like the University of Kent because it helps maxmize your ad spend, especially when implemented and monitored carefully

• Branding provides a higher education institutions with identities that students will remember and want to engage with

• Social media offered channels of communication for the University of Kent to leverage at low cost