Content by alumni, for alumni

Many higher education institutions have digital magazines, sometimes in addition to print magazines and sometimes replacing print entirely to reduce costs. The University of Queensland publishes Contact every month for its alumni and community. Rather than a clunky flipbook or PDF, Contact magazine is published in a search engine-friendly mode, providing a much smoother user experience. Below are some of the advantages of publishing a digital magazine in higher education.

Stronger alumni engagement:

• Content by and for alumni: The magazine features stories and achievements of alumni, fostering a sense of community and pride. Alumni can also submit their own content, which helps increase engagement.

• Analytics and tracking: Publishing online allows for traffic and visits to be monitored, so future content can be more accurately tailored to alumni interests, degrees, and career paths.

Enhanced brand image:

• Showcasing success stories: Featuring successful alumni highlights the quality of a Queensland education and the potential career paths the university can offer to prospective students.

• Staying current: Regular online content allows the university to communicate about recent achievements, research breakthroughs, and innovative programs, keeping their brand image fresh.

Increased reach and visibility:

• Wider audience: Digital magazines can reach a geographically dispersed alumni base and even attract potential students or donors who find the content interesting.

• Search and shareability: Online content is easily searchable and shareable on social media, extending the reach of the magazine's message.

Overall, an online alumni magazine can be a valuable asset in a university's marketing toolbox, fostering stronger alumni connections, promoting the university's brand, and reaching a wider audience.