HIGHER ED MARKETING EXAMPLES
Analyzing real-world examples of higher education marketing
eCornell’s strategic use of language
eCornell uses formal language to appeal to career-driven professionals, emphasizing academic rigor and elite status.
5 online schools using Twitter effectively
Social media has become an essential tool for connecting educational institutions with students, alumni, and the broader community. For online schools, in particular, social media often serves as a primary connection point for distance learners.
Hook 'Em on YouTube
UT Austin utilizes YouTube to give prospective students a sneak peek into the vibrant university experience. Its videos tap into the power of storytelling, showcasing how UT Austin cultivates success, both personally and professionally, in students. Go longhorns!
Visual evidence of Berry’s pride points
Berry’s stunning campus lends itself well to highly visual social media, like Instagram.
Content by alumni, for alumni
Digital magazines in higher education offer stronger alumni engagement, enhanced brand image, and increased reach.
Paid social and search boosts clearing applications
The University of Kent used targeted paid social and search campaigns to exceed their clearing application goals.
Application as trust builder
Headlines that captivate, testimonials that inspire, and CTAs for every stage.
A mammoth homepage with clear marketing goals
A lesson in homepage fundamentals from a powerhouse in online education.
The promise of reclaiming your life
Relatable charm and bold messaging from WGU, challenging students to re-write their narratives.
Clarity = credibility
A youthful, happy student alongside ASU branding portrays an accessible and promising future.
Everything you need to know to click through
Showcasing key details to effectively target budget-conscious students who are seeking a prestigious online MBA.
Thoughtfully building community
A combination of psychological persuasion and seamless branding to captivate and inform readers.
Woodbury University Branding
Branding work that leveraged social media, mobile optimization, and targeted outbound marketing, grounded in data analysis, which led to remarkable results.
University of California Videos
Leveraging social media platforms to boost visibility among prospective students, conveying authenticity with real student experiences.
University of Phoenix Display Ad
Strategic logo placement, positive student imagery, and addressing financial concerns make this ad an effective tool.
Brown University Instagram
High-quality photos and videos highlight the university's architecture, scenic spots, and vibrant student life, capturing the attention of prospective students who are on social media.
University of Florida Social Media
A comprehensive approach to leveraging social media for innovative campaigns to strengthen the university’s brand.
CWRU Virtual Events
Virtual events at Case Western Reserve University enable global participation, offering a firsthand look at campus life and culture.
Northern Arizona University SEO
Using organic search to enroll and retain students.
University at Albany Centralized Content Strategy
One content strategy to enable a unified approach while reducing budget requirements.